BBC News at Ten TV Opening Analysis

Urgency
The opening of this news channel shows that it is being urgent of the news by showing the use of the globe of the world spinning around connoting that they know what is happening around the world and are trying to get every importaunt event to your attention. It also shows you that it is urgent through the music being used. The beeping sound is similar to an atenna which allows people to communicate over long distances which also shows they are taking in information around the world.

Importance
The opening shows that it gets the importaunt information because through the graphics the globe of the world turns into the pupil of a eye which can connote that the news channel looks for the most importaunt events that happen in the world carefully. Also when we see the newsreader he is already waiting for us to arrive when he sits of the desk then looks up to the camera (us).

Neutrality
The news channel show that it is on our side with the text that is shown. The 0 in the ten allows us to see through to the globe of the world which connotes that the news channel is unbiased and show the event as it is. Neutrality is also shown through the newsreaders facial expressions. As they are limited and emotionless it connotes to us that the newsreader has no affiliation or opinion on the story. He is simplily giving you the true information