In- concert and "as live" footage
This format is when the music video is taking part in a live show for their fans or a group of people. Most rock and metal music videos use this format for their music videos. With these genres of music it is common to go see them at a concert or a festival so music videos use this as it is a norm in these genres to get them to do a performance in music video. For example Teenagers by My Chemical Romance features them on a live stage performing for teenagers.
Usually in a live concert music video you will have a live audience wanting to listen to the band where ever the location is.
Also in these music videos their will always footage of the artists playing
their instruments to promote their own talent.
Narrative and Interpretive
In music videos there usually is a narrative to be seen in a music video. Most narratives are easy to follow however in some music videos the narrative is usually interpretive which means there is a underlining narrative. They will usually have a beginning and an end.
The narrative in this music video clearly had a beginning and end however some others are harder to see than others. Clearly there is also a three act structure taking place in the video.
Firstly the guy meets the girl at a party also establishing the band's style which is a punk rock style evident with e.g. skinny jeans and the dresses.
The guy and the girl get into a fight and break up. The guy then is depressed and becomes a nuisance.
The guy then leaves his mum and the girl and drives away.
With narrative and interpretative music videos the audience can become more involved in the video. It allows the audience to understand the lyrics a lot more.
Surrealist/Absurdist
These types of music videos almost don't make any sense to the comparison to the lyrics however the point of these music video's is to convey a message and are meant to be observed rather than listened to.
For example in the music video Loser by Beck the lyrics doesn't conform to the music video. Throughout the music video you see a coffin moving about the place. Not once in the music video is the coffin mentioned in the music video. It is up to the audience to understand it in their own way.
Some people really appreciate music videos like these. Watch Mojo a popular YouTube channel considers this music video as one of the most decade defining songs in the 1990s.
Impressionist
Impressionist music videos is the more artistic style of music videos. The way the are made if different from the way surreal/absurdist music videos are made. Impressionism was an actual movement by artists in the 19th century that aimed to explore how other people viewed the world. Artists then made paintings to express this. There are many music videos that have this similar vibe to them. For example the song The Kill by 30 Seconds to Mars is impressionist in the sense that there is a lot of symbolism in the imagery that is included in it. It uses a lot of emotional lyrics that can match the same as what is happening in the
Here the performance is very dramatic trying to get the lyrics across to the viewer.
The people in this scene and the light may seem weird to the viewer however the director of the music video was obviously trying to get across something. This is evident in a lot of impressionist music video.
Intertexual : Synergy/Allusion/Pastiche/Parody and Homage
Intertextual - This is the term when another text is presented in another text. Usually this is for a artistic purpose or a homage however it can be used for other purposes. Furthermore this can just be mentioning some other text which applys to.
Synergy - Synergy is the often a term used in the media to promote something while promoting other products. However in the context of music videos this is usually refering to other products or texts. One example of synergy marketing in music videos could be using a music video that is part of a soundtrack is often synergistic marketing as the music video will often have clips and references to the film. An example of this could be the Demi Lovato cover music video of Let It Go.
In this music video there is clips of the movie Frozen which is referencing this for promotion.
This is synergy as the combination of the two products support each other by reaching more people.
Allude - Alude in music videos is rather similar to synergy however it isn't shown clearly it is indirectly hinted at. For example in the music video Love Story by Taylor Swift it compares taylor swift and the boy to Romeo and Juliet the play written by Shakespere.
Firstly Taylor and the boy is at a modern college then when they meet they are compared to shakespere's Romeo and Juliet.
Pastiche - is when another artist imitates another artists style. This is a little similar to paying homage however this is rather a light hearted compliment of the artist.
This is a cover of one of Michael Jacksons songs. During the music video the band pull off an iconic dance move made by Michaek Jackson while adding their own music twist with the rock included.
Parody - A parody is basically a music video making fun of another music video.
Homage - Homage is when an artist pays there respect to a specific text or anything that is part of another text. There are many artists that have inspirations and they like to include them in their music videos. Iggy Azalea made a music video called Fancy which includes key scenes and clothing from a movie called Clueless.
Animation
Animation music videos are videos that are just made with animation. This can be any animation from computer animation to stop motion. These in my opinion are very unique from the other music videos that are out there today.
Lip-Synch -miming and playback
Lip synching music videos can be very common in the pop genre as they are perfoming during the music video. Lip synching is also used to show how there is sometimes narrative within the lyrics so through the music video the lip synching progresses the narrative. There can also be clever film effects shown through the music vieos like slow motion.
Editing
Editing in music videos can differ greatly from eachother. Many Music videos are edited in many intresting ways as they are not all the same. The editing can challenge the usual continuity rules and break them to create intresting effects. With MTV they select multiple music videos for many awards and one of these is editing. One of the winners was the music video Seven Nation Army by The White Stripes which had a very intresting concept with there editing.
This is one of my favourite music videos as the editing looks clever when there is a scene within in a scene and so on. This video won the MTV Music Award for Best Editing
Cutting To The Beat
Cutting to the beat essentially means that when your edit cuts to the beat of the music the audience pick up that there is a rhythm within the piece you are making. An example of this could be Sexy and I know It by LMFAO.
At the part when he gets just before the chorus there is a cut everytime he says show it. This is cutting to the beat which establishes a rhythm.
Post-Production Effects
In music videos visual effects are very popular when the video has a large budget and the artist is well known. They are mostly put in music videos to appeal to the audience when they are cutting edge proffesional effects. Many filmakers are also intrested by these effects which can draw them into watching it.
In this shot it is mostly CGI effects. In pop you will usually get expensive effects however if this was an unknown band it would be very unlikly that they would have these types of effects.
Split Screen
Split screen is a post production effect that is used in some videos. You don't see them much in music videos however some hits have included the effects. For example Billie Jean by Michael Jackson includes this effect during the video.
Chroma Key
A chroma key is an effect that needs a blue or green screen. When there is a block of colour that is not wanted the green screen is used to remove the block and a 2nd layer is used and that will be shown.
Camera Movements
In music videos camera movement can be importaunt if you want to keep your audience intrested and excited. There are many camera movements in music videos e.g. Crabing, Tracking and tilts. They are almost used in most music videos.
Camera Angles
By using a variety of camera shots and angles music videos use these to set a tone of a music videos. It can also show of the mise-en-scene in the music video.
Mise-en-scene
Mise en scene is arguably the most importaunt aspect as it is the aspect that will determine the mood of the music video. This is everything in the scene including props, lighting and setting. Most music videos take this into account as it can also be a crucial aspect when trying to make a music video for a particular type of music (genre).
Using props like this create a glamorous and glossy video as it uses product placement to show high value jewelry.
The setting is shown to show how she is the centre of the stage and has the most screen time and talent.
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