I would like to give this a merit but I think you are just a (very) tiny bit away; a little more detail and clarification of points will get you there. I also disagree with a few things you say, e.g., what the overt message is and benefits over other products. Think a little bot more about these. Try to elaborate on audience too and explore demographics and psychographics further.
Duncan,
ReplyDeleteI would like to give this a merit but I think you are just a (very) tiny bit away; a little more detail and clarification of points will get you there. I also disagree with a few things you say, e.g., what the overt message is and benefits over other products. Think a little bot more about these. Try to elaborate on audience too and explore demographics and psychographics further.
EllieB